Herzog's Rules for Startups
When I first read these on Herzog’s 80th birthday, something struck me: these rules could be applied not only to his brand of filmmaking—as instrumental and impactful as it was to my worldview—but also to the endeavor of a startup. A film is a commercial endeavor as much as it is an artistic one. Past a certain point, it takes money to realize a vision, and people who have money generally want a return on their investment. It took me a long time to realize this. A tough realization, but that’s it. That’s how it is. With that in mind, and through my own experience working in startups, I jot down some quick thoughts on how Herzog’s rules could be applied to building companies, while maintaining the same spirit of adventure, of daring, of creation. ...