Branding

Sat, 16 May 2026 14:00:00 -0500

Not just for steers

I’ve long admired designers. If I’d had a different nudge in high school (specifically, known it was even a field), I could see myself going into industrial design instead of architecture. One part of that admiration is the ability to distill a company, a team, a band, a product, an experience, whatever, down to an essence. How they can hoover up anything and everything about that thing that’s in front of them, and transmit it – zap – into your brain like a lightning bolt, a revelation, satori. From my writing days, it would hit like the perfect title for a story or a poem (but likely in a way that was more financially lucarative).

Design on New Schematic

Branding

Not just for steers